collabs | September 16, 2021
The Michelin Guide and Rémy Martin team up to celebrate global and sustainable excellence
A TWO-YEAR INTERNATIONAL PARTNERSHIP TO PROMOTE THE TASTE OF EXCELLENCE ACROSS THE GLOBE
Inspired by strong shared values, this partnership includes gastronomic celebrations in 17 destinations covered by the MICHELIN Guide, the promotion of the MICHELIN Green Star and sustainable commitments of chefs, and the discovery, through a unique program, of exceptional know-how and products from world terroirs.
The partnership will come into play for the first time at the MICHELIN Star Ceremony in Kyoto/Osaka on October 19th of this year.
Paris, September 16, 2021 – For almost three centuries, the House of Rémy Martin has been teaming up with wine growers to sublimate the taste of the terroir in its Cognacs. For over 100 years, the MICHELIN Guide has been shining a light on regional specialities and gastronomic talent all over the world. Today, these two leading brands, both icons of fine dining and spirits, are teaming up to celebrate sustainable excellence and exceptional know-how across continents.
This two-year partnership will focus on the Guide’s international events in 17 destinations, and the promotion of the MICHELIN Green Star – an award launched by the Guide in 2020 to highlight the restaurants in its selection that stand at the forefront of a more sustainable gastronomy. The two companies will also be developing a special immersive program to explore and promote exceptional know-how and terroirs of the world.
“Rémy Martin becoming a Global Partner of the MICHELIN Guide will help promote the MICHELIN Green Starred restaurants. Our two brands share strong values including the celebration of local know-how and terroirs. I am particularly pleased to collaborate to echo and further promote the inspiring initiatives taken by chefs for a more sustainable gastronomy.” declared Gwendal Poullennec, International Director of the MICHELIN Guides.
“The links between Rémy Martin and the MICHELIN Guide are evident: two iconic French brands with a taste for excellence that are celebrated all over the world.”
“Two emblems of a gastronomic voyage with a shared responsibility to protect the gifts of the land. This partnership demonstrates our passion and commitment. By working together as a team, we can achieve more.” said Baptiste Loiseau, Rémy Martin Cellar Master.
An international event partner for the MICHELIN Guide
Rémy Martin and the MICHELIN Guide both have an unwavering vision of excellence that’s been handed down by the masters at Rémy Martin and the inspectors at the MICHELIN Guide for generations. To illustrate this alliance, Rémy Martin will participate in MICHELIN Star Ceremonies in 17 destinations across Europe, Asia and America covered by the MICHELIN Guide.
As the international partner for these high-profile events where new restaurants will be presented with MICHELIN Stars, Rémy Martin will contribute to the support of the award winners and help them shine even brighter. Cobranded content will be produced, including interviews with the chefs, to showcase these restaurants and their talent on an international scale.