the House of Rémy Martin, in partnership with Lagardère Travel Retail, has opened its very first pop-up shop at Paris Charles De Gaulle Airport. From early January to the end of February a large space of 29 square metres in Terminal E S4 is showcasing the Rémy Martin brand.
On entering the pop-up, the traveller will be facing ‘The Opulence Revealed’ table, a ground-breaking, multi-sensory and interactive tasting experience that will reveal the unique style of the House and the exceptional flavours of two iconic Rémy Martin cognacs from the Cellar Master’s Selection, which are exclusive to travel retail: Cellar n°16 and Cellar n° 28.
Consumers will be invited to nose and taste both these cognacs and also a selection of the many elements displayed on the central table, including flowers, fruit, nuts and spices, which are designed to stimulate their senses and enable them to identify the flavour profiles and aroma characteristics of each expression.
This intimate experience will be brought to life through a detailed explanation by a trained ambassador of each of the steps of production, from the harvesting of the grapes in the Grande and Petite Champagne regions of France through distillation, maturation and, finally, blending.
In addition to this exceptional tasting experience, travellers will be able to discover other cognacs from the House of Rémy Martin.
Making a début appearance at a European airport will be Rémy Martin “Carte Blanche à Baptiste Loiseau”, the first of a new collection of limited editions which embody the spirit of the House. Only 7,000 bottles of Carte Blanche n°1 have been created, each one individually numbered.
The Rémy Martin pop-up store at Paris CDG Terminal E – S4 is open every day in January and February from early morning until 2pm.
You must be of legal drinking age to gain access to remymartin.com