Our collaborations


Rémy Martin and Grammy award-winning global superstar Usher team up to celebrate notes of life, music and cognac.

Rémy Martin x Usher – Life is a Melody
Usher x Rémy Martin: Life is a Melody
Teaming Up for Excellence

Celebrating the Harmonious Blend of Music, Culture and Cognac Fine Champagne Rémy Martin & Usher reunite to debut a new global campaign, “Life is a Melody.”

Featuring a track from Usher’s new album, titled Coming Home, the campaign invites music and spirits enthusiasts alike to embark on a harmonious journey where the notes of Rémy Martin and the melodies of life intertwine in perfect harmony.

the campaign

Life is a Melody

The campaign is inspired by the idea that a beautiful melody is created through the harmony of ideas, influences, encounters and experiences – the visuals and movements in “Life is a Melody” capture everyday elements reminiscent of music notes.

Teasing fans with a preview of a new song, Coming Home, Usher takes center stage in the creative, sitting at the piano and enveloped in the embrace of Rémy Martin 1738 Accord Royal and XO bottles. Every element, from the captivating visuals to the curated soundscapes, showcases the deep connection between Rémy Martin, Usher and the world of music.

“As an artist, I’ve always drawn creative inspiration from different facets of life that are expressed through my music”


– Usher

“I’m incredibly excited to continue my partnership with Rémy Martin, representing their exceptional cognac expressions of 1738 Accord Royal and now, for the first time Rémy Martin XO, sharing an exclusive preview of my new music in a campaign that captures the breadth and endless possibilities of beautiful composition and marvelous melody.”

– Usher

Usher x Rémy Martin: Life is a Melody
Usher x Rémy Martin: Life is a Melody

Alongside Usher, the campaign brings together exceptional creative talents including Director Fleur Fortune, Creative Director Aakomon Jones and Choreographer Cathy Ematchoua.

With their expertise, these creatives contribute to the symphony of artistic expression, infusing the campaign with fresh energy and elevating the concept that every note, every pour, and every bottle is about more than just taste, it is the culmination of history, place, and people converging to create something truly remarkable.

As an extension of the campaign, Rémy Martin and Usher will embark on a nationwide tour that embraces Usher’s deep connection to skate culture. With its roots intertwined in Usher’s love for music and the vibrant skate communities, the “4 on the Floor” pop-up skate experiences will come to life in cities including New York City, Los Angeles, Las Vegas, Chicago, and Atlanta.

Stay tuned for more of our Life Is A Melody pop-ups.

Remy Martin XO


Rémy Martin XO

Rémy Martin XO is the signature of our Cellar Master who with his expertise blends hundreds of eaux-de-vie.

Rémy Martin 1738 Accord Royal


Rémy Martin 1738 Accord Royal

A truly distinctive cognac; particularly smooth with a blend of uniquely oaky eaux-de-vie.

Check availability

Why do I need to enter my address?
Your address is required to check the product availability and your best shipping options.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Buy online
Store / Bar
Your Cart
Rémy Martin Logo - 300 Year Anniversary 1724-2024

You must be of legal drinking age in your location of residence to enter remymartin.com. Learn more.