COLLABS | July 15, 2023

USHER X Rémy Martin
Life is a Melody

USHER X Rémy Martin:
Life is a Melody


Rémy Martin & Usher Reunite with New Campaign Celebrating the Harmonious Blend of Music, Culture and Cognac Fine Champagne.

Rémy Martin x Usher – Life is a Melody
TEAMING UP FOR EXCELLENCE

Rémy Martin, Cognac Fine Champagne, and Grammy award-winning global superstar Usher team up to debut a new global campaign, “Life is a Melody.” Featuring a track from Usher’s highly anticipated new album, the campaign invites music and spirits enthusiasts alike to embark on a harmonious journey where the notes of Rémy Martin and the melodies of life intertwine in perfect harmony. The campaign is inspired by the idea that a beautiful melody is created through the harmony of ideas, influences, encounters and experiences – the visuals and movements in “Life is a Melody” capture everyday elements reminiscent of music notes.

Teasing fans with a preview of a new song, Coming Home, from his highly-anticipated album, Usher takes center stage in the creative, sitting at the piano and enveloped in the embrace of Rémy Martin 1738 Accord Royal and XO bottles. Every element, from the captivating visuals to the curated soundscapes, showcases the deep connection between Rémy Martin, Usher and the world of music.

“Through this partnership, we continue to draw inspiration from music as a timeless source. The ‘Life is a Melody’ campaign, in collaboration with Usher, embodies the artistic synergy between Cognac, music, and life itself. This harmony is reflected in the diverse range of tasting notes that blend together to create refined expressions.”

– Jean-Philippe Hecquet,
Chief Executive Officer of the House of Rémy Martin

LIFE IS A MELODY – THE CAMPAIGN

The campaign is inspired by the idea that a beautiful melody is created through the harmony of ideas, influences, encounters and experiences – the visuals and movements in “Life is a Melody” capture everyday elements reminiscent of music notes. Teasing fans with a preview of a new song, Coming Home, from his highly-anticipated album, Usher takes center stage in the creative, sitting at the piano and enveloped in the embrace of Rémy Martin 1738 Accord Royal and XO bottles. Every element, from the captivating visuals to the curated soundscapes, showcases the deep connection between Rémy Martin, Usher and the world of music.

UNITING EXCEPTIONAL CREATIVE TALENTS

Usher has changed music, culture, and countless lives. Beyond selling over 80 million records worldwide and collecting dozens of awards, he has simultaneously lit up the small screen on NBC’s The Voice and the big screen in blockbusters such as Hustlers. The multiple Global Superstar diamond-selling international megastar, actor, dancer, entrepreneur, philanthropist, and proud Atlanta resident inspires change yet again in 2023 and beyond. Alongside Usher, the campaign “Life is a Melody” brings together exceptional creative talents.

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