rémy Martin has teamed up with renowned artist Matt W. Moore to rethink the way we see the world. Going beyond mere packaging, the American artist has created a new graphical language for the Rémy Martin VSOP universe. Inspired by the Cognac environment, Matt W. Moore’s visual narrative introduces a realm of discovery, blending natural elements like grapes and leaves. And it inserts subtle clues, inviting the audience into an adventure of movement and mystery. Moore even revisits Rémy Martin’s cherished symbolism, like the mythical centaur, prominently outstretched in a graphical scheme of geometric splendor.
“Through augmented reality, let’s create things that have never been seen before.”
Through an imaginative new adventure of augmented reality, you’re invited to revisit your surroundings by taking on the role of the viewer as well as the artist. ARt means Augmented Reality Tour which will be celebrated in the form of City Tours in major cities all around the world, from New York and London to Moscow and Shanghai. It is the world’s first brand activation that leverages ARKit technology through an art perspective. Playing with a vast pallet of 3D graphical elements inspired by Matt’s new visual universe, you’re free to become the artist, redesign your environment, and create your own unique vision of the world.
As a native of Portland, Maine, Matt grew up close to Canada and its world-renowned maple syrup. Matt’s grandmother even used to make her own. And to this day, Matt still starts off each morning with some. Fittingly, maple syrup is a key ingredient in Matt’s favorite VSOP cocktail.
– 40ml/1.35oz Rémy Martin VSOP
– 15ml/0.5oz fresh lemon juice
– 15ml/0.5oz maple syrup
– a few slices of fresh ginger
Muddle the ginger in the shaker, shake all ingredients over ice, strain into an old-fashioned glass filled with ice, and enjoy!
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