pursuing its constant quest for innovation, Rémy Martin is thrilled to launch a global brand mixed reality experience for consumers using Microsoft HoloLens. The ROOTED IN EXCEPTION EXPERIENCE will be launched in a world première in Los Angeles, on June 15, before rolling out to stores and events worldwide.

Together with Kazendi, a HoloLens development studio, we have developed a playful and educational way of explaining how we are “Rooted in Exception”, notably through specializing 70 years ago in Cognac Fine Champagne. Accompanied by the voice of Baptiste Loiseau, the Cellar Master of the House, one is invited to approach a 3-dimensional table with topographical design on which the HoloLens shows holographic elements of the Grande Champagne and Petite Champagne vineyards. Those eaux-de-vie blended together with specific rules give birth to Cognac Fine Champagne, and its essence within the Rémy Martin range, Rémy Martin XO.

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