Collaborations | FEBRUARY 19, 2020
Rémy Martin and Riky Rick Partnership Continues to be a Success
People with extraordinary achievements have a great team behind them. At Rémy Martin we believe that greatness can only be achieved together. This year, Rémy Martin has again joined forces with award-winning artist, Riky Rick in our ‘celebration of excellence’ campaign. The collaboration reveals a more personal narrative and introduces the people or ‘team’ behind Riky’s journey to success. His team includes:
His wife, Bianca. She is Riky’s “rock and anchor”. She gives him direction in life and isn’t afraid to correct him when wrong.
His stylist, Lethabo aka Boogy. According to Riky, Boogy has helped him step outside of what he knows and challenge the status quo.
His right-hand man and producer, Master A Flat. He keeps Riky on his toes musically.
His barber, Sheldon Tatchell. He has taught Riky so much about the business game, how to elevate his hustle to the next level and always give his all to every single thing he does.
The campaign was launched with a locally produced video which admires Riky’s innovative style.
Team up for Excellence / Riky Rick
Rémy Martin’s trust in the power of people’s talents has made the brand what it is, and we’ve launched this campaign to pay homage to everyone who’s played a role in our collective success.