Rémy Martin - Inch By Inch Featuring Serena Williams

COLLABS | February 3, 2023

INCH BY INCH FEATURING SERENA WILLIAMS

Rémy Martin teamed up with global tennis superstar, cultural icon, multi-hyphenate powerhouse and champion for women everywhere, Serena Williams for the first-ever ad during the Big Game for iconic Cognac House.

Taking inspiration from the iconic football film, Any Given Sunday, in which the famous “Inch by Inch” speech was recited by fictional coach Tony D’Amato, Rémy Martin’s first Super Bowl advertisement celebrates teamwork in many forms by highlighting the individuals who acknowledge that great success cannot be accomplished alone, and that as part of a collective team, true excellence can be achieved.

INCH BY INCH

“Inch by Inch” spotlights how teamwork is what drives success forward by shining a light on the many ways that teams achieve greatness, which stems from a common goal of the pursuit of excellence. The campaign stars Serena Williams, who masterfully recites her own version of Coach Tony D’Amato’s pre-game speech from football film Any Given Sunday, bringing her natural authority, credibility, and star power to inspire those on and offscreen.

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“I would have never been in the position I am today without the teamwork and support of everyone in my life who has empowered me to achieve my goals, so teaming up with Rémy Martin to highlight the importance of teamwork hits close to home.”

– Serena Williams

Rémy Martin has championed the concept of Teaming Up for Excellence for many years, instilling this notion into all aspects of the brand and passing it from generation to generation. In the spirit of Team Up for Excellence, Williams’ excellence is apparent through the passion of those who have supported her journey to greatness, which can be attributed to the strong support of her family.

The Cognac House was built on familial ties, passing down savoir-faire and know-how for centuries, along with the belief that behind every success there is a collective story of passion and teamwork. Rémy Martin’s values mirror the path of Serena’s success through her collective of supporters.